and they're off!
With the holiday company we have now agreed the final list of target keywords and are ready to start optimising the site for these phrases. This is done in several steps to make sure we cover as many of the requirements as possible and to give the site the best chance of being appreciated when we resubmit the site to the major search engines.The first changes we look to make are to ensure that the page titles of the appropriate site pages make use of the important keywords and phrases. what is the page title? If you look at the blue band across the very top of your page you will see some text which is the page title (plus it may be followed by 'Microsofy Internet Explorer'). So we go through the site and identify the pages that best fit each phrase and term and where no appropriate page can be found we will keep these phrases for the next round of changes which will be to introduce new pages for specific keywords and phrases.
Also, one of the first things we look to do is update the home page with a good selection of the keywords included in the text. Making sure that we use headers 'h1' 'h2'or 'h3'text with the keywords as well so that the search engines can easily identify the keywords. Plus making sure the obvious meta tags and descriptions are updated on all key pages. Nothing rocket-science so far, but the simple steps are some of the most important!
Labels: SEO
posted by intheopen @ 12:21 pm
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