Finding the customers
It has taken a while, but we are now ready to start blogging!We have had a variety of customers come on board in recent weeks and it has been interesting the different levels of service that they each expect. It seems that whilst some industries understand how the search engines can make a huge difference to their business others are doubtful that it will make any difference. Who is right? Probably both, but it never ceases to amaze me what people are actually looking for via the search engines and which businesses do succeed.
For example we had a company come to us a couple of months ago who sell printed tape and packaging, they were sceptical that SEO or PPC would benefit them at all, and I was honest enough to say that I had no idea either. After a review meeting the last week we were both extremely surprised at the amount of business that had been generated already. The exciting thing for the client was that it had also highlighted a gap in his sales process as many of the leads generated were not correctly followed-up. This is one customer we are excited for, now that we have seen the potential to help their business.
This week we are starting work with a holiday company and over the coming entries I will explain the step-by-step process we are taking to get them the customers they want.
Labels: SEO
posted by intheopen @ 11:39 am
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