Friday, 24 November 2006

Google likes it!

After several conversations with the client we agreed the descriptions and extra content needed for the first stage of the optimisation process for the holiday site (www.taberhols.co.uk)

Quite a good amount of home page content has been added, but done in a manner that is both search engine and human friendly. So that it looks neat and provides useful information to both visitors and robots.

The meta-tag information has also been applied across the site and a reasonable amount of image and link optimisation has been done to ensure that as much information is provided as possible.

These changes, plus the introduction of a Google site map have had an instant and dramatic effect, with the site already ranking quickly on Google.

The next stage? - Links, lots of links, but not all at once. We will be looking for a reasonable number (25+) of good quality links each month, and I will explain 'quality' as we do this. Also we will do a little waiting to see how the site settles and then look at which phrases may require additional content adding to new keyword specific pages.

An exciting start, but a start is all it is!

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