Waiting for Google
Now that the first raft of changes have been done on our holiday clients site we are now waiting to see the full effect on Google. This doesn't mean we are sat back with our legs up, though that would be nice. Instead we are now looking at the site itself from a visitors perspective to see how easily we think visitors will convert to customers.Already this has resulted in a few recommendations (mainly text changes) that the client has implemented and quite a few other ideas that we are monitoring. these include improvements to the booking process, adding much clearer contact information and improving the page titles on some of the dynamic pages.
The reason for looking at these things is that great rankings are only useful if they convert to customers. Though our main task it too get the site ranking well in the search engines for the phrases that the client needs, we are also concerned that this be a successful process for the customers business.
We are judged by the return on investment and not just by the positions gained. In some instances this may mean the client has to go back to their original web developers or use us to implement these changes, but we are only making recommendations where we can see an improvement and more importantly where we can start to show visitors not taking the desired actions.
We have already noticed that a large number of visitors are looking at 5 or more pages which is extremely encouraging, but only a small number are using the website to make contact. That could be down to prices, it could be down to wanting to shop around a little more first, it could be they prefer to phone or it could be that they could not quickly and clearly see a means of communicating via the site. All of these have to be considered, some by us and some by the client, but I believe it is our responsibility to point these out.
So feet up and let's wait and watch!
Labels: SEO
posted by intheopen @ 5:04 pm
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