search engine optimisation - intheopen

Now we're getting somewhere

Where? Well at least one customer is going to Norway!

The client received their first confirmed booking from the Search Engines before the first months SEO work was complete. Now that is impressive. It isn't this way for all our clients, as some sites are not as well written as this one (though we did develop it, so it is understandable).

Is the site development the only reason? No. This site is well written, but it also has a lot of keyword relevant content, which makes it very appealing to the search engines. For some clients we have to develop this content with them over time, as well as adjust the site structure to be more search engine friendly and so this can take much longer.

The good news is that this client is moving onwards and upwards, and with close to 30 enquiries coming from the website daily it should not be long before the next customers are sending their cheques as well.

What next from us? We are now looking at how the information is displaying on the search engines and building up the link program. Some of the dynamic pages need to be more search engine friendly and this will mean tweaking the coding structure to ensure the search engines not only rank the site well, but also show the site to it's best.

Labels: SEO

posted by intheopen @ 12:31 pm