SEO via good PR
One of the areas of SEO that is often missed is good PR. If you can regularly submit good PR articles to relevant news sites, or even just industry related websites, then you will be gaining good quality links back to your own website.What stops most people taking advantage of this extremely powerful marketing tool? Time. People just do not have the time to commit to this additional activity. Yet it need not be that time consuming. Working with an SEO company that can provide PR services, means that most of this work can be taken from you. All you have to do is provide information. A good PR company can find the story within your business, you just have to provide as much information about what is going on in your business and in your industry as possible.
Ideally the place you want to reach is where people are looking to your site for the answers and the stories. When this starts to happen then your PR is working and so is your SEO, as this will mean that you will be quoted and referenced on other sites as a good place to find out the latest information. Each of these links will help to boost how the search engines view your site.
As always it is not rocket science, but it does require commitment and time. Two of the hardest things for a busy business to find!
I would suggest that you make the time though, as this will help to grow your business. At intheopen we encourage our customers to work with us to grow their own business. We don't want SEO to appear to be a mythical power, that they will never comprehend. It is far better for all concerned if we all know what is expected.
Also, remember that most news companies will be grateful if the news comes to them, rather than them having to find the news. Especially in specific industry related news. So you will actually become seen as a useful point of reference. Remember, make the article news worthy, make sure it uses the keywords that you want people to find you under, make sure it references back to your own website for more details on specific subjects and make sure you keep a history on your own website as well.
Suddenly that latest news page everyone dreads keeping up to date, could become your best friend!
posted by intheopen @ 4:42 pm
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